The fashion authority watch brand has teamed up with The Trevor Project and is showing its pride with the launch of its ‘What Makes You Sparkle’ limited edition timepieces…
In celebration of Pride Month, GUESS Watches and The Trevor Project have created a collection of limited edition timepieces that symbolize and celebrate the spirit of social and self-acceptance. The just-released ‘What Makes You Sparkle’ capsule collection of watches all include colourful rainbow crystals injected throughout the timepieces and are the perfect accessory…whether it’s Pride day, Pride month or Pride year.
The range includes two signature styles that are sure to make anyone sparkle. The first (a Rainbow Crystal and White Silicone Multifunction Watch) is a 38 mm polished silver case with multi-row ombre rainbow crystals, and a unique cut-through multi-function dial (also with ombre crystals), featured on a stylish white silicone strap. It retails for $295.
The second style (a Rainbow Glitter Paper and Crystal Gold-Tone Analog Watch) in the capsule is a 40 mm polished gold case with ombre crystals, including the iconic triangle featured in the cut-out dial, surrounded with a splash of coloured sparkle crystals. It retails for $135.
“We celebrate this cultural moment with our continued support for The Trevor Project and its life-affirming mission and work,” says Ann Marie Santo, the vice-president of global marketing for GUESS Watches. “Positivity and self-acceptance is what shines through with our partnership inviting all those in support of Pride today and every day to share what makes them sparkle!”
The Trevor Project was founded in 1998 and has since grown to be the world’s largest suicide prevention organization for the LGBTQ+ community. As part of the launch of the ‘What Makes You Sparkle’ capsule collection, GUESS Watches and Timex Group will donate a total of $50,000 to The Trevor Project, which will help the organization continue to provide free, 24/7 crisis services via a phone lifeline, text, and chat. The donation will also support The Trevor Project’s innovative research, advocacy, public training, and peer support programs, as well as scale its counselor training to serve the more than 1.8 million LGBTQ young people who seriously consider suicide each year.
The ‘What Makes You Sparkle’ capsule collection in support of The Trevor Project is now available on Guess.com.