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PUMA’s ‘FOREVER. CLASSIC.’ Campaign Gets A Little Love From Young Hollywood

Actors Angus Cloud, Caleb McLaughlin and Iris Apatow, and model Zaya Wade, are stepping into summer in style, thanks to PUMA…

Earlier this year PUMA unveiled its highly anticipated FOREVER.CLASSIC. campaign, featuring a mix of some of young Hollywood’s biggest rising stars. Actors Angus Cloud of Euphoria, Caleb McLaughlin of Stranger Things and Iris Apatow of The Bubble, and fashion’s new it girl Zaya Wade are all front and centre in the nostalgia-inspired campaign, which aims to celebrate some of PUMA’s legendary products. A pretty strategic way of introducing the younger generation to some of the brand’s iconic silhouettes, including the PUMA Suede, Clyde, Cali and Mayze.

There’s no doubt about it…the brand has some iconic roots. For more than 75 years PUMA has created sneakers, apparel and accessories that have helped to change the landscape of the sports footwear industry and inspired streetwear culture, especially in the ’90s, when the brand took the hip-hop culture by storm.

In the FOREVER. CLASSIC. campaign, the Gen-Z ambassadors pay homage to the sportswear label’s timeless and iconic shoes and apparel, from suede sneakers to trendier takes on classic looks, like pairs with platform soles. The debut campaign was shot by Kendall Bessent, an Atlanta-born photographer and 2022 Forbes 30 Under 30 Art & Style select, who showcases a new wave of creatives sporting the most timeless PUMA styles.

“To be a part of the FOREVER. CLASSIC. campaign highlighting PUMA’s most iconic and legendary products is surreal, you feel me? It’s so dope to be part of this next generation honouring the classics I remember from when I was growing up in Oakland.” – Angus Cloud

“The PUMA FOREVER. CLASSIC. campaign celebrates creatives pushing fashion and culture forward, which is why I’m grateful to be a part of such an inspiring group of people.” – Caleb McLaughlin

“PUMA is an iconic brand with 75 years of impactful moments and relationships in fashion, sports and music history. To be a part of a campaign highlighting the next generation of history makers is inspiring and so special to me.” – Iris Apatow

“I love PUMA’s celebration of brave, confident and determined individuals. Together we all strive to be better versions of ourselves, and this campaign is the perfect meeting of classic and individual style.” – Zaya Wade

PUMA’s FOREVER.CLASSIC. products are designed to be timeless, and they’re ready to become the icons of tomorrow. To shop the latest PUMA classic styles, please visit

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