The powerhouse beer company has responded to the Mulvaney backlash from conservatives and they are standing by the TikTok star…
TikTok superstar Dylan Mulvaney is no stranger to controversy… Her latest comes over a can of Bud Light.
A few days ago Mulvaney, a trans activist with more than 10 million TikTok followers, posted a fun video to social media featuring special cans of Bud Light that had been sent to her congratulating her as she celebrated a year of being out as a trans woman. In the video, Mulvaney is dressed like Audrey Hepburn’s character in Breakfast at Tiffany’s and cracks open a Bud Light can and takes a sip as she tells viewers about a promo for fans to win $15,000 in celebration of March Madness. Seemingly harmless, right?
“This month I celebrated my 365 days of womanhood and Bud Light sent me possibly the best gift ever — a can with my face on it,” Mulvaney said in the video.
Conservatives quickly jumped on the promotional campaign and slammed Bud Light’s decision to partner with a trans activist, claiming the company was pushing “gender propaganda.” Since the video was posted on Sunday, the beer brand has been receiving serious backlash on social media.
Now, Anheuser-Busch, Bud Light’s parent company, is defending its decision to enlist Mulvaney as a brand influencer in the face of growing backlash from critics.
Anheuser-Busch said the cans with Mulvaney’s face on them were a personal gift to her and that she is one of hundreds of influencers the company partners with.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” a spokesperson said. “From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Mulvaney recently addressed the negative comments and hate she receives as an openly trans woman on The Drew Barrymore Show.
“I think the greatest weapon that I can contribute is trans joy…I’m not somebody that is trying to do anything but be myself and be happy,” she said.
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