The beloved Canadian drag queen and TV personality invites you to stand tall, love loud, and make every moment a celebration of who you are with her new Joe Fresh collection…
Joe Fresh is celebrating this year’s Pride season with a colourful collection intended to celebrate self-expression and the idea of leading with your heart. The limited-edition 2025 Pride Collection was co-designed by Canadian drag queen and TV personality Brooke Lynn Hytes and includes a t-shirt and cropped t-shirt for adults, a tank for adults, as well as t-shirts for kids, toddlers and babies.
“Drag has allowed me to explore all sides of who I am,” said Brooke Lynn Hytes. “It’s a celebration, a statement and an act of fearless self-expression.”
When it came to creating Joe Fresh’s 2025 gender-free Pride collection, Brooke Lynn Hytes worked closely with Ian Metcalfe, the brand’s director of visual merchandising, to bring the colourful designs to life. Metcalfe previously designed the brand’s 2024 collection.
BOTTOM ROW (L-R): The 2025 Pride collection also includes a t-shirt for kids, a t-shirt for toddlers, and a t-shirt for babies.
The Joe Fresh 2025 Pride collection is available in XXS through XXL, with prices range from $12 to $25 CAD.
The best part? You can wear gear from the collection with Pride… In creating the 2025 collection, Joe Fresh joined forces with pflag Canada, a non-profit organization that helps 2SLGBTQ+ people and their loved ones across the country connect with resources and find a supportive community. A portion of sale proceeds from the collection will be donated to pflag Canada, with a commitment of up to $25,000.
The limited-edition Joe Fresh x Brooke Lynn Hytes 2025 Pride collection is available now in select stores across Canada and online at joefresh.com.
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