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Joe Fresh Is Celebrating Pride 2024 With Gender-Free ‘Everybody Bloom Pride’ Collection

Joe Fresh Is Celebrating Pride 2024 With Gender-Free ‘Everybody Bloom Pride’ Collection

The collection includes t-shirts for adults, kids and toddlers, a baby onesie and tote bag…

Joe Fresh is celebrating this year’s Pride season with a colourful collection intended to celebrate and recognize what it takes to bloom as your authentic self. The gender-free ‘Everybody Bloom Pride’ collection includes a t-shirt and cropped t-shirt for adults, t-shirt for kids and toddlers, a baby onesie, and a super cute tote bag. 

Joe Fresh’s 2024 Pride collection was designed by Ian Metcalfe, the brand’s director of visual merchandising. Available in XXS through XXL, prices range from $12 to $25 CAD.

Joe Fresh Is Celebrating Pride 2024 With Gender-Free ‘Everybody Bloom Pride’ Collection

The best part? You can wear gear from the collection with Pride… In creating the collection, Joe Fresh joined forces with pflag Canada, a non-profit organization that helps 2SLGBTQ+ people and their loved ones across the country connect with resources and find a supportive community. A portion of sale proceeds from the collection will be donated to pflag Canada, with a commitment of up to $25,000.

The Joe Fresh Everybody Bloom Pride collection is available now until August 15. Customers can be a part of this important initiative by shopping the collection in select stores and at joefresh.com.

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