The LCBO is making it easy for Ontarians to give back to the 2SLGBTQI+ community this Pride…
Through the Spirit of Sustainability, the LCBO is making it easy for Ontarians to give back to the 2SLGBTQI+ community this Pride with its Love Pairs With Everything campaign.
Customers can donate in LCBO’s retail stores across the province or purchase Good Partner products that are giving back to the community in meaningful ways. The fundraising campaign, running from June 13 – July 2 will raise funds for a diverse group of queer organizations that support the health, well-being and safety of the 2SLGBTQI+ community: Black Coalition for AIDS Prevention (Black CAP), Casey House, Rainbow Railroad, The 519, and Women’s College Hospital Foundation. The funds raised will be divided equally among all five organizations. Last year alone, LCBO’s Pride fundraising campaign raised over $2 million thanks to Ontarians.
“The transformational support of the LCBO is empowering our mission to help at-risk LGBTQI+ people get to safety,” says Dane Bland, Head of Development, Rainbow Railroad. “It’s extraordinarily meaningful to be amongst the recipients of the proceeds of the Pride campaign, which generates such deep impact and awareness for all involved partners.”
“We are grateful for the continued partnership of the LCBO as we move forward together to support Women’s College Hospital in creating inclusive, supportive and revolutionary healthcare for everyone,” says Sara Byrnell, VP – Philanthropy & Partnerships, Women’s College Hospital Foundation.
“Partnering with LCBO’s Love Pair’s with Everything campaign, Black CAP receives crucial support to empower trans and LGBTQ+ youth,” says Nief Neamatt, Marketing and Communications Manager, Black Coalition for AIDS Prevention (Black CAP). “With the funds, we offer tailored services including counseling, peer support, Trans ID Clinics, HRT Kits, and Online Youth Engagement. This partnership amplifies our impact, fostering resilience and inclusivity within marginalized communities.”
“As a small specialty hospital, Pride and its celebration of identity is an important time for Casey House,” says Joanne Simons, CEO, Casey House. “We are honoured to partner with the LCBO to celebrate Pride 2023 Love Pairs with Everything. These funds help our hospital provide ground-breaking care for those living with and at risk of HIV by enhancing the compassionate care we provide from nurses, allied health staff, and peers. This partnership should serve as inspiration for charities, retailers, and marketers across Canada. Thank you to the LCBO for celebrating acceptance.”
The 519 is LCBO’s newest Charity Partner for Pride and the organization is thrilled to be part of this campaign and is eagerly anticipating the impact that the fundraising dollars will have. “Our Trans ID clinic is about more than changing a government document. ID that reflects someone’s gender identity opens doors to employment, housing, and more,” says Curran Stikuts, Director, Advocacy & Strategic Communications, The 519. “Having the support of the LCBO this Pride season means we’ll continue to support our communities with essential programs and services year-round.”
Customers can also give back just by shopping for some of their favourite brands. LCBO is highlighting brand partners that support and celebrate the 2SLGBTQI+ community. This year’s Pride Good Partners include Absolut, Belle Glos, Brickworks Ciderhouse, Bud Light, Collective Arts Brewing, Smirnoff, Somersby, Sour Puss, Vizzy and Wellington Brewery.
All the brands are supporting the community in their own way; for each colourful bottle of Sour Puss Pineapple Coconut sold, 50 cents goes to the Rainbow Railroad Bill 7 Award, an Ontario scholarship for 2SLGBTQ+ students; Bud Light is giving $100,000 to various organizations supporting the 2SLGBTQ+ community across Canada Somersby is supporting The Get REAL Movement with 10 cents per can going towards combatting 2SLGBTQ+ discrimination in universities and workplaces. Learn what all of the Good Partners are doing here.
LCBO is also a proud sponsor of Pride Toronto (for the fifth year) and will be joining as an official partner of both North Bay Pride and Capital Pride in Ottawa this year.
So with all that said, let’s raise a glass to Pride!
Donate in stores today until July 2 to help us make a difference and shop Good Partner products that give back to the 2SLGBTQI+ community. #ToastToPride #LovePairsWithEverything
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