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Celebrating Canada's 2SLGBTQI+ Communities

Canada’s Drag Race Queens Celebrate Content MADE In Canada Ahead Of Season Finale

Category is: MADE | NOUS eleganza…

La crème de la crème of Canada’s Drag Race Season 3 – Gisèle Lullaby, Kimmy Couture, Jada Shada Hudson and Miss Fiercalicious – are taking on one final design challenge, in partnership with MADE | NOUS, in anticipation of the can’t-miss finale on September 8. MADE | NOUS challenged the queens to show their love for film and TV that’s made in Canada, by transforming 100 per cent locally sourced MADE | NOUS T-shirts into fierce runway looks.   

The MADE | NOUS campaign, which was featured on the September 1 epic mini challenge, promotes Canadian creators from all walks of life and communities, and celebrates the full breadth of amazing Canadian-made television, film, video games and digital media content.  

“This is a cause that we can all rally behind,” says Gisèle Lullaby. “To be able to see ourselves on television and in cinemas across the country is to know that we exist with pride! I love the content made in Canada, since it is produced by people from here for people like us!” 

Added Miss Fiercalicious, “Shows like Canada’s Drag Race allow queer individuals from all different walks of life to share their stories on a worldwide platform, connecting individuals who have lived similar experiences.”  

“MADE | NOUS is all about celebrating the power and beauty of diverse Canadian stories told on screen,” explains Mathieu Chantelois, executive vice-president of communications and public affairs at the Canada Media Fund, and lead of the MADE | NOUS campaign. “The diverse content made here by our homegrown talent – Canadian writers, directors, producers, performers and crew members – stands out on the world stage because it reflects who we are as a country and what we aspire to be. Simply put, the world needs more Canada!”  

In addition to sharing their sickening MADE | NOUS couture looks, the queens spilled the tea on some of their favourite made-in-Canada TV shows in the following pages. To discover more ferocious Canadian-made content, visit

Gisèle Lullaby

Gisèle Lullaby (Photo by Jean-Sébastien Senécal)

What is she watching?
“Any series written by Marc Brunet, including Le cœur a ses raisons, Like-moi! and Les bobos. I also love Club Soly or C’est comme ça que je t’aime, which has a magnificent cast. It’s hard to just pick one! I’m also so proud to watch Laurence Leboeuf in Transplant, on CTV.”

The inspiration for her look?
“With this look, I wanted to demonstrate how our culture is vibrant, full of talent and bringing together a range of creativity that brings us into different artistic spheres!”

Kimmy Couture

Kimmy Couture

What is she watching?
Kim’s Convenience has a very special place in my heart.”

The inspiration for her look?
“I’m serving you fetish inspired and make it fashion, with “MADE” all over my body because she got the assignment CORRECT!! She’s serving body, hair and beat face for the Gods. I feel beautiful, powerful and unstoppable.“

Jada Shada Hudson

Jada Shada Hudson (Photo by Colin Gaudet)

What is she watching?
1 Queen 5 Queers on Crave. It’s a new show that I’m a part of and it’s hosted by Brooke Lynn Hytes. It features a very diverse cast of queer people. Together, we address multiple LGBTQ2S+ topics, including sexuality, relationships and family. Our conversations lead to very funny and touching learning moments.”

The inspiration for her look?
“Oh honey, am giving you sleek, chic and ready to eat. Who doesn’t love a sexy black dress tight to the body moment? And because am very much single and looking (wink wink) some cute sexy cutouts at the side to show some skin honeyyy…”

Miss Fiercalicious

Miss Fiercalicious (Photo by Colin Gaudet)

What is she watching?
“I love Sort Of, on CBC Gem. Talk about strong queer representation.”

The inspiration for her look?
“I am serving Punk Rock Couture! We’ve all seen that I can’t sew, so I chose to put together a deconstructed dress by joining the Made and Nous shirts in unity. This outfit is fiery and fierce, just like me!”

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