Martin will be the national spokesperson for a foundation seeking to build a memorial honouring the 49 mostly Latino victims of the 2016 nightclub shooting in Orlando, Florida…
Ricky Martin has teamed up with the onePULSE Foundation to launch the OUTLOVE HATE campaign to raise funds for a permanent national Pulse memorial and museum. The project is set to commemorate the site of the Pulse Nightclub venue that, in 2016, was the site of a mass shooting where 49 people lost their lives.
The Pulse nightclub in Orlando was the scene of a massacre by Omar Mateen in June 2016. He killed 49 people at the popular gay establishment during a three-hour shooting before being killed himself.
The goal of the partnership is to raise $49 million from one million participants donating $49 each to fund not just the proposed memorial and museum, but also education programs, community outreach, and legacy scholarships. Martin, in an unpaid position, will make a series of public service announcements, social media posts, and other contributions to the cause.
Martin, who recently visited the Pulse Memorial to pay his respects, was enthusiastic about being involved in the campaign.
“I’m excited to assist onePULSE Foundation with engagement and awareness-building opportunities as they build the National Pulse Memorial & Museum,” Martin said in a statement. “The OUTLOVE HATE campaign is the perfect way to start our partnership.”
“We are thrilled to have one of the best-selling international music artists of all time join our Pulse family as a national spokesperson,” said Earl Crittenden, onePULSE Foundation board chair, in a statement. “His global platform allows us to share our mission with even more audiences, ensuring Pulse’s legacy of love lives on forever.”