Skip to Content
Celebrating Canada's 2SLGBTQI+ Communities

Nike's New BeTrue Collections Pays Tribute To Pride Flag Designer Gilbert Baker

Nike celebrates the LGBTQ community with the 2019 BeTrue collection…

Nike is back with another celebratory BeTrue footwear and apparel collection. This year’s collection pays homage to Gilbert Baker, a political activist and designer who created the original Pride Flag.

The first rainbow flag was a hand-sewn piece created by Baker for his friend Harvey Milk to use at the San Francisco Gay Freedom Day parade in 1978. Months later Milk would be tragically assassinated and that the rainbow flag would go on to become a globally recognized symbol of pride, community, and the struggle for LGBTQ+ rights.

This summer Nike teamed up with the Gilbert Baker Estate (Gilbert passed away in 2017) to collaborate on the 2019 BeTrue collection. Every piece in the collection features the eight original colours of the original flagas part of a reworked Nike logo, Baker’s signature and lots of glitter, which Baker was always covered in.

Apparel and accessory options include a variety of logo tees, tanks, jackets, socks, and a unisex shoulder bag.

The footwear collection includes five pairs of sneakers: the Air Max 720, Air Tailwind 79, Zoom Pegasus Turbo, Benassi JDI, and Air Max 90.

The entire Nike BeTrue 2019 collection in celebration of Pride month will be availableat select retailers globally on June 1 and on June 8 in North America on nike.com and at select Nike stores. As with previous collections, Nike will donate a portion of BeTrue sales to organizations empowering sports in the LGBT community.

Related Articles

July 11, 2024 / Latest Style

Showcasing The Rainbow Year Round

Pride Month may be over, but a London, Ont., brand is making sure you have access to Pride products 365 days a year… By Stephan Petar “Shocked” and “gobsmacked” is...

June 26, 2024 / Latest Life Style

Neutrogena® Wants to Help You Hydrate and Protect Your Skin This Pride

This year, Neutrogena® will be at Pride Toronto from June 28 through June 30 with their Vital Recovery Hub

June 24, 2024 / Latest Style

Don’t Sweat It

The drugstore’s latest deodorant offerings can now block your every drip, drop and drench (and the manky smells that come with them) from head to toe

POST A COMMENT

Your email address will not be published. Required fields are marked *