Bud Light’s annual Pride can is here, in support of Rainbow Railroad…
Bud Light has released a colourful aluminum can in celebration of Pride month. The limited-edition can will be available at select retailers across Canada through to July.
In addition to swapping out the cans’ iconic blue for a colour scheme inspired by the rainbow Pride flag, Bud Light has also adjusted its brand name’s logo to emphasize the letters LGBT+.
The best part? Bud Light has partnered with Canadian-based human rights organization Rainbow Railroad, an organization that has been supporting LGBTQ+ people at risk around the world since 2006.
Bud Light will donate up to $1.45 for every limited-edition case purchased to Rainbow Railroad, assisting in their efforts to help people flee state-sanctioned persecution and find pathways to safety with emergency travel support. Ultimately, Bud Light Canada has pledged up to $100K toward Rainbow Railroad’s work.
The limited edition, rainbow inspired aluminum cans are available now.