It’s one of the biggest celebrations of LGTBQ diversity in a fashion campaign, from a mainstream high-street brand, we’ve ever seen…
Every year we all get excited for the latest designer collaboration collection from H&M. With collections from such notable designers as Karl Lagerfeld and Versace, we have come to expect ‘couture’ inspired collections at retail prices. In the past, the biggest splash has often come from the collection itself. But this years Moschino (TV) x H&M by Jeremy Scott gives us life with their lookbook shoot. Eschewing a cast full of typical models, Scott offers us up a group of his friends and some of the most notable in the queer world. Many of which you will definitely recognize…
In a statement, Scott said, “Whenever I design, I think about my friends.” So naturally, he wanted the lookbook to reflect that. It is all about “celebrating the fun, the pop, the creativity and the energy of the people” that surround him. In the campaign, you will find RuPaul’s Drag Race season 10 winner Aquaria, MJ Rodriguez from Pose and transgender model Teddy Quinlivan. Flipping through further, one finds model/actress Barbie Ferreira, musical duo Amiaya, and queer models like Dilone, Louis Bubko, and Keon Smith. All in all it’s one of the biggest celebrations of LGTBQ diversity in a fashion campaign, from a mainstream high-street brand, we’ve ever seen.
“Diversity has always been a huge part of my shows but I’ve never shouted about it,” said Scott.
Previously, the designer has been wary of being too political. “But now I need to talk about it. It is hideous the kind of plans they are trying to sneak through” he said of the administration. “It’s extremely important right now to be visible and vocal and not hedge”. He added: “this, what’s going on, it’s a huge moment. I need my work to communicate this idea.”
The Moschino (TV) x H&M collection drops in select stores around the world on November 8. But for now you can check out all the great clothes, and images, online.
AQUARIA
MJ RODRIGUEZ
TEDDY QUINLIVAN
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