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Britney Spears Releases Her First Gender-Neutral Fragrance

The new unisex scent, Prerogative, is a “fragrance for all”…

What do we know about Britney Spears? She’s a pop princess who’s loved and adored by her loyal fans. She’s a global gay icon and a fierce ally to the LGBTQ community. She’s Britney, bitch.

What you may not know is that she’s also a bona fide business mogul with more than 20 perfumes under her belt: As of 2012, her fragrance empire grossed over $1.5 billion worldwide. While there may be waning interest among consumers for celebrity scents, perfumes by Britney Spears continue to dominate the market and are a hot commodity at cosmetic counters around the world.

Her newest scent, Prerogative, is her first foray into gender-neutral fragrance and it’s being touted as a “fragrance for all,” regardless of gender. Spears discussed her latest venture in a recent interview with People:

“The fragrance is really good, but the name is very cool because it’s empowering. It’s [about saying], ‘I’m going to what I want to do and be happy in that moment and not worry about what people think.’”

Featuring bold notes of pink pepper, espresso foam and amberwood, the name of the fragrance is inspired by Spears’ 2004 cover of Bobby Brown’s “My Prerogative.” If history is any indicator, it’s sure to be a runaway success, and the message around ditching the labels so we can embrace who we really are isn’t going unnoticed.

“It’s [about] saying, ‘This is what I’m going to do without – any judgments,’” said Spears.

Here’s a must-see clip from the provocative new campaign for the unisex scent:

JUMOL ROYES is a Toronto-based writer/PR & communications strategist with a keen interest in personal development and transformation. Follow him on Twitter @Jumol.

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