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Celebrating Canada's 2SLGBTQI+ Communities

Pride 2017: Wear Your Pride

PRIDE 2017: Wear it loud, wear it proud all summer long

By Christopher Turner

If you want to make a statement this summer, why not wear it? Inspired by LGBTQ communities around the world, these Pride-inspired pieces also serve as reminders that the fight for tolerance, diversity and equality is ongoing.

Here’s a roundup of some of our favourite rainbow designs you can pick up this summer.

Shopping - Consonant

Consonant Skincare
Consonant Skincare is celebrating Pride with a limited-edition Rainbow Bath Bomb! All profits from the sale of the all-natural rainbow-layered bomb will be donated to the Bill 7 Award, a charity providing scholarships to disadvantaged LGBTQ youth enrolled in post-secondary education in Ontario. The Rainbow Bath Bomb retails for $9; it is available at Consonant Skincare locations across Canada and at

Shopping - Nike

Nike BeTrue collection
All of the pieces in Nike’s 2017 BeTrue collection for men and women feature riffs on two prominent symbols of pride: the rainbow flag and the pink triangle. The apparel collection includes dri-fit tees and tanks, and even on cushioned running socks, while the footwear collection includes the new Air VaporMax, Air Zoom Pegasus 34, Cortez and Flyknit Racer. The items range from $42 to $265, and will be available at Nike Running locations and Bonus? Nike is donating a portion of all BeTrue sales to organizations empowering the LGBT sports community.

Shopping - Converse

Converse Pride collection
This summer, Converse gives their iconic Chuck Taylor All Star sneaker a bright and bold makeover with three different Prideinspired versions of their classic HI and OX silhouettes (including a kids’ style). The rainbow-inspired kicks retail for $50 for kids, $75–$80 for adults, and are available at Browns, Town Shoes, Get Outside, Baggins and the newly launched

Shopping - Levi

Levi’s Pride collection
Levi’s fourth annual gender-neutral Pride collection includes tanks, tees and patchwork denim shorts. One shirt reads “Fight Stigma” on the front, with a timeline of historic moments in the history of LGBT rights on the back. Items in the collection range from $35 to $80, with a portion of the proceeds going to the Harvey Milk Foundation. Available online and select Hudson’s Bay stores as well as at Levi’s stores at Yorkdale Shopping Centre, Sherway Gardens and Square One.

Shopping - Burts Bees

Burt’s Bees
In honour of this summer’s Pride festivities, Burt’s Bees has released a new limited edition Rainbow Pride Lip Balm pack. Included inside are six flavours of lip balm–beeswax, strawberry, vanilla bean, wild cherry, coconut and pear & honey–each infused with 100 per cent natural ingredients. Available at Shoppers Drug Mart, and for $18.

Shopping - Puma

Puma’s first Pride-inspired kicks have hit the streets. The classic low-top Clyde silhouette features a one-of-a-kind metallic rainbow outsole and, of course, rainbow branding and laces. Available at Footaction, PUMA Labs and select Foot Locker stores across Canada.

CHRISTOPHER TURNER acted as guest editor for this issue of IN magazine. He is a Toronto-based writer, editor and lifelong fashionisto with a passion for pop culture and sneakers. Follow him on social media at @Turnstylin.

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