Burberry Unveils New Rainbow Check Print

Burberry’s iconic plaid design is getting a colourful upgrade for Christopher Bailey’s final collection…
 
In October last year, Christopher Bailey announced that he would be stepping down from his role as president and chief creative officer for Burberry after 17 years. And now, Bailey has unveiled the inspiration behind his final collection, which will debut at London Fashion Week later this week.
 
Bailey has given the brand’s iconic plaid design a makeover and reimagined the print to incorporate the rainbow flag… a twist that the British fashion label is calling #therainbowcheck.
 
“My final collection here at Burberry is dedicated to – and in support of – some of the best and brightest organisations supporting LGBT+ youth around the world,” said Bailey.
 
“There has never been a more important time to say that in our diversity lies our strength, and our creativity.”
 
To solidify Burberry’s support of LGBT+ youth, the brand will also be making donations to three charities that work with LGBT+ communities around the world: the Albert Kennedy Trust, the Trevor Project and ILGA.
 
The Albert Kennedy Trust works to support young homeless LGBT people in the UK, while the Trevor Project works to prevent suicide among the LGBT community and young people questioning their sexuality in the US and the International, Lesbian, Gay, Bisexual, Trans and Intersex Association focuses on international human rights.
 
In a statement on their website, the fashion house said: “Burberry is supporting three LGBTQ+ charities dedicated to broadening support for this community around the world.
 
“The rainbow, a symbol of inclusiveness and joy, is celebrated throughout the February collection.”
 
Burberry’s fall/winter 2018 collection will be unveiled on Saturday, February 17 at its London Fashion Week show and will be streamed live on Burberry.com.