An inclusive range of rainbow-inspired styles printed with the words: “they/them, she/her, he/him, we”…
Levi’s is back to celebrate Pride Month with the brand’s eighth annual collection of denim and gear dedicated to the LGBTQIA+ community. Dubbed “All Pronouns. All Love,” the range aims to encourage empathy and inclusivity.
“Levi’s has a long-standing history of doing right by its employees and fans and supporting the LGBTQIA+ community. We are proud to celebrate the LGBTQIA+ community each year with our Pride collection and by participating in Pride events across the globe,” Levi’s president Jen Sey said in a press release. “We find it so important to see people as they want to be seen. Which is why this year, our goal is to showcase the Pride collection with a call you can’t ignore: Respect all pronouns.”
The 2021 collection includes a Liberation Trucker Jacket, a light wash indigo jacket with rainbow paneling on the back with the words “they/them, she/her, he/him, we,”, the Liberation Short-All, a light wash short overall with rainbow graphic detailing on the buttons and front and back patch and the Liberation Jumpsuit in white canvas with “they/them, she/her, he/him, we” printed on the back in holographic rainbow foil. Completing the lineup are a range of accessories are a denim Pride Sling Bag, a light wash denim Pride Snapback Hat, a summer-ready bucket hat, and a range of rainbow boxers and briefs.
100% of net proceeds from Levi’s Pride 2021 collection will go to OutRight Action International. This is the third year that the brand has partnered with the organization and by working with them, Levi’s hopes to elevate the stories of those who have been marginalized, and to ensure that everyone everywhere has the right to be proud, free, and visible, no matter who they are or who they love.
Priced from $25 to $168 CAD, the extensive Levi’s 2021 Pride collection is available at Levi.com now as well as select retailers across the country.
POST A COMMENT