Hayu and Craig’s Cookies team up for a Pride Month collab in support of Friends of Ruby. Free cookie with box orders June 19–23 in Toronto…
Every June, Pride Month sparks a flood of rainbow packaging and hashtag campaigns — many sincere, others less so. But when two community-minded brands like Hayu and Craig’s Cookies come together, it’s more than just a marketing moment. It’s a local love letter, a pop culture crossover, and a heartfelt fundraiser — all rolled into one pink, sprinkle-covered cookie.
What is the Hayu Pride Cookie? A sweet symbol of celebration
From Thursday, June 19 – Monday, June 23, Torontonians who order a box of cookies from any of Craig’s Cookies’ Church Street, Leslieville, or Parkdale locations will get a free limited-edition Hayu Pride Cookie, while supplies last. It’s bright pink, covered in rainbow sprinkles, and unapologetically fun — much like Hayu’s own programming lineup.
The collaboration is a cheeky nod to the streaming platform’s identity. Think: a cookie sprinkled with drama and baked with shade. If you’ve ever watched The Real Housewives, Vanderpump Rules, or Below Deck, you get the vibe.
But this isn’t just about flavour. It’s also about representation — and giving back.
Supporting 2SLGBTQIA+ youth through Friends of Ruby
This year’s Hayu x Craig’s partnership is more than a sugar rush — it’s a show of support for one of Craig’s Cookies’ charitable partners, Friends of Ruby.
Friends of Ruby is a Toronto-based organization that provides mental health support, housing, and social services to 2SLGBTQIA+ youth aged 16–29. Their drop-in space, counselling, transitional housing program, and peer support services fill vital gaps — especially for young people who often face rejection, homelessness, or isolation due to their identities. Earlier this year Friends of Ruby experienced an unexpected challenge when a water pipe broke at their 489 Queen St. E. location, causing substantial flooding in their Youth Drop-In Centre on the lower level. While the physical space was impacted, the non-profit Toronto organization remained committed to serving youth across the city.
Hayu and Craig’s Cookies aren’t just celebrating Pride — they’re investing in the community.
Why this partnership hits different
There’s something poetic about this team-up. Craig’s Cookies was founded on inclusivity. Its flagship Church Street location is a fixture in Toronto’s queer village. And its mission — to spread love through nostalgic, handmade cookies — aligns beautifully with Pride’s core message: joy, authenticity, and chosen family.
Hayu, on the other hand, has become a cultural home for many queer viewers. Its reality-heavy catalogue offers not just entertainment, but representation. Whether it’s watching drag queens thrive, housewives crash and burn, or fashion icons rise, Hayu’s brand of reality TV doesn’t shy away from the messy, the fabulous, or the real.
Together, they’re tapping into something that goes beyond branding — they’re offering a shared celebration of identity, comfort, and care.
How to get your Hayu Pride Cookie
It’s simple:
- Order a box of Craig’s Cookies from Thursday, June 19 – Monday, June 23
- Visit one of the three participating Toronto locations: Church Street, Parkdale, or Leslieville
- Receive a free Hayu Pride Cookie with your order (while quantities last)
No codes, no catches — just cookies with a cause.
And if you’re posting it on Instagram? Don’t forget to tag @craigscookies, @friendsofruby.ca and @hayusocial. This is the kind of collaboration worth showing off.
More than a cookie: It’s a reminder to show up all year
It’s easy for brands to show up in June. What matters more is who keeps showing up the other 11 months. Both Craig’s and Hayu have made that commitment. Craig’s has long been known for hiring queer staff, supporting LGBTQ+ organizations, and putting representation front and center in its storefronts. Hayu continues to prioritize inclusive programming that reflects real lives — not sanitized narratives.
In a media landscape often driven by algorithms and trends, these two are reminding us what real support looks like: authentic connection, community-first partnerships, and yes — really good cookies.
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