In Pantene’s new ads, transgender people talk about what it’s really like to go home for the holidays….
To celebrate the stories of LGBTQ people heading home for the holidays, Pantene has partnered with the Trans Chorus of Los Angeles and GLAAD to produce a “Going Home for the Holidays” video series. The videos themselves keep the holiday cheer by leaning towards optimism and positivity, while also acknowledging that going home isn’t something that all LGBTQ people feel positively about.
The videos highlight the stories four different chorus members, who all identify as transgender, returning home for the holidays and sharing their experiences, which range from intolerant receptions to moments of joy and love. Overall, the stories ring with resilience and hope.
“While every LGBTQ+ person has their own unique story about going home for the holidays, everyone is seeking the same thing — to be surrounded by people who love and accept them,” said Procter & Gamble, the parent company of Pantene, in a release.
The series begins with a video of the Trans Chorus of Los Angeles singing an a cappella version of “I’ll Be Home for Christmas” while viewers get flashes of the chorus members preparing to go home.
“137 million Americans will travel home this holiday season,” the video says. “44% of LGBTQ people feel they can’t come home as their true selves.”
Subsequent videos tell Steven, Miliana, MJ and Crystal’s individual stories. You can watch them all below:
Steven
Miliana
MJ
Crystal
Pantene’s partnership with GLAAD for this campaign also includes a pledge to donate $100,000 to Family Equality, a group dedicated to making sure LGBTQ people have the same opportunities and parental rights as heterosexual couples.
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