Kellogg’s Partners With GLAAD For Anti-Bullying Campaign & ‘All Together’ Cereal
Raisin Bran, Corn Flakes, Rice Krispies, Frosted Flakes, Froot Loops and Frosted Mini Wheats all in the same box?…
Kellogg’s is partnering with GLAAD to release a limited-edition cereal called “All Together,” mixing cereals and their mascots to support anti-bullying and LGBTQ advocacy work. That means the new breakfast concoction features Raisin Bran, Corn Flakes, Rice Krispies, Frosted Flakes, Froot Loops and Frosted Mini Wheats all in the same box.
“We all belong together,” the company said in a statement. “So for the first time in history, our famous mascots and cereals are offered exclusively together in the same box for All Together Cereal. It’s a symbol of acceptance no matter how you look, where you’re from or who you love.”
The cereals are packaged individually inside a purple box.
All Together is available for a limited time in honor of Spirit Day, an anti-bullying campaign that has millions of people wear purple to stand up against bullying.
Along with the cereal campaign, Kellogg’s also pledged to donate $50,000 to GLAAD in support of the group’s efforts.
All together now!